Blumler and Katz's Theory of Audience Gratification
Uses and Gratification Model
- Diversion - to escape routine and for entertainment
- Socialisation - to discuss with others e.g. friends, family
- Surveillance - to find out information/ educate themselves
- Identification - to identify their life with that of the characters
Our film will provide entertainment for the audiencea and also allow them to escape routine.
The main reason people will visit the cinema to watch our film is socialisation. Having watched the film they will be able to discuss it with friends and family. This is likely to happen as our target audience of males aged 15-30 will talk about the film with friends whilst at school/work or whilst socialising.
The audience will also visit the cinema to gain a perspective of the struggle some people go through everyday of their lives, trying to avoid a life of crime and gangs.
Many of the people watching the film will be able to identify themselves with the characters, especially 'Ryan' who is portrayed in a very positive light throughout the film.
UK Film Statistics
Launching Films
http://www.launchingfilms.com/
Box Office figures for releases:
This statistic shows that there was a significant rise in cinema admissions in January 2011 when compared to January 2009 and 2010.
These statistics show that during 2009 and 2010 cinema admissions remained very similar when comparing each month. However There are slight fluctuations in admissions, for example May 2009 was 15,775, 945 but May 2010 was only 12,817,736.
Top 10 Films in the UK 2009
